THE TRANSFORMATION OF INSTITUTIONAL PR IN BULGARIA

The Transformation of Institutional PR in Bulgaria

The article is an attempt to analyze the change in the communication paradigm of modern society and how institutional PR practitioners in Bulgaria can effectively communicate through social networks with their audiences.The scientific research methods used are general scientific methods - logical analysis and synthesis, induction, deduction, and ob

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Islamic Modernists and Discourse on Reason as a Reconciliatory Argument between Islam and the Western Enlightenment

This article examines the debates on the relationship between Islam and reason during the nineteenth century and early twentieth century.It argues that these debates were transnational but were largely influenced by similar debates in the Western tradition.It also affirms that modernists used discourse on reason to reconcile Islam with Western Enli

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Universal immunity to influenza must outwit immune evasion

Although an influenza vaccine has been available for 70 years, influenza virus still causes seasonal epidemics and worldwide pandemics.Currently available vaccines elicit strain-specific antibody responses to the surface haemagglutinin (HA) and neuraminidase (NA) proteins, but these can be ineffective against serologically-distinct viral variants a

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